India Sports Expo 2014: VICTOR Defines New Vision in India
VICTOR has been announced as the Official Badminton Partner for the India Sports Expo, which is one of VICTOR’s initial moves to incubate its visions in Indian badminton.
The deal sees VICTOR join as one of the top exhibitors for the event, where over 200 Indian and International businesses are expected to gather at the Major Dhyan Chand National Stadium in New Delhi on November 6 to 8. On display will also be VICTOR’s latest badminton collection including star limited products, player’s kits, footwear, and rackets.
Over the years, VICTOR has been delivering initiatives to help with the development of badminton on a global perspective and has always valued India’s potential in the sport. VICTOR signed an endorsement deal with Indian professional player and Commonwealth Games gold medalist Ashwini Ponnappa in 2013, who just recently joined the filming of the unexposed 2015 “READY TO WIN” brand video, aligning with some of the sport’s superstars in team VICTOR, such as Olympic champion Lee Yong Dae of Korea and mixed doubles World Champions Liliyana Natsir and Tontowi Ahmad of Indonesia.

VICTOR will be the Official Badminton Partner for the India Sports Expo 2014 taking place 6-8 Nov.